(DOWNLOAD) "Data Mining Techniques in CRM" by Konstantinos K. Tsiptsis & Antonios Chorianopoulos * eBook PDF Kindle ePub Free
eBook details
- Title: Data Mining Techniques in CRM
- Author : Konstantinos K. Tsiptsis & Antonios Chorianopoulos
- Release Date : January 24, 2011
- Genre: Mathematics,Books,Science & Nature,
- Pages : * pages
- Size : 6012 KB
Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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